Marketing Strategy & Business Development

Luminance has extensive experience developing and executing upon business and marketing plans for a variety of organizations – ranging from start-ups looking for financing to go-to-market plans and execution for Fortune 500 companies.   

This background enables Luminance to quickly enact strategies to drive market adoption of emerging technologies and solutions. Whether your organization is seeking pilot customers for a new product or simply hoping to expand your market share, Luminance can bring bottom-line benefit. In addition, Luminance can help your company establish and/or monetize channel sales relationships.

Luminance also offers a full suite of marketing capabilities, including product positioning, development of content and collateral, public relations strategies and event support.

Sample Activities & Deliverables:

  • Development and/or execution of comprehensive go-to-market plans
  • Outsourced sales support, including lead management and tracking
  • Targeted partner strategy, outreach and negotiations
  • Development of core marketing collateral
  • Demand generation recommendations and implementation